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Dell rolls out Alienware for hardcore South African gamers

In Frontpage on October 1, 2010 at 3:46 pm

Gavin Slevin - Alienware Launch  #rAgeExpo #alienwaresaAccording to Dell, hard-core gamers and technology enthusiasts celebrated today as it launched the much-anticipated Alienware product range this morning at rAge 2010.

The range – comprising of Alienware M11x, Alienware M15x and the Alienware M17x – is available countrywide.

“The South African gaming community is ready for newer and greater things, and we at Dell have heeded this call, states Gavin Slevin, Dell South Africa and developing countries retail manager, (pictured right).

“The product range promises to enthrall its users as it sets a new benchmark for combining out-of-this-world performance with award-winning industrial design. With Alienware, customers will be able to experience the most innovative and immersive gaming experience ever.”

According to Dell, the Alienware M11x packs an unprecedented amount of power into a small form factor. The company claims it “extraordinary performance redefines the face of gaming in a big way”, making real gaming possible in a whole new segment.

The Alienware M11x harnesses the gaming power of a 15-inch laptop in an 11-inch design, weighing in at just under 2kg. Starting at R15 999 including VAT at all Incredible Connection stores, the ultra-compact M11x is the perfect on-the-go gaming companion that will delight gamers and students, and doesn’t weigh down a backpack.

Dell maintains that the Alienware MGavin Slevin - Alienware Launch  #rAgeExpo #alienwaresa15x is the “most powerful 15-inch gaming laptop in the universe”.

Sporting Alienware’s new mobile ID, which debuted with the M17x laptop, the M15x offers Alienware performance in a compact package, which the company claims is “guaranteed to appeal to mobile enthusiasts and hardcore gamers on the go”.

It is the first Alienware laptop to feature a mobile Core i7 processor, and has sufficient memory to take on and dominate even the most intense game titles. It is available at all Incredible Connection stores from R21 999 including VAT.

Dell describes the Alienware M17x “as a gamer’s dream and sets the universal standard for 17-inch laptops that enthusiasts worldwide will love”, and says it is “the most powerful 17 inch gaming notebook in the world”. It is now at pricing starting from R32 499 at all Incredible Connection stores.

Alienware Launch  #rAgeExpo #alienwaresa 2

SPECIFICATIONS

Alienware M11x Key Specifications:

  • Intel Core i5-520UM Processor(1.06GHz, 800 MHz, 3 MB)
  • Genuine Windows 7 Ultimate (64-bit)
  • 11.6” Widescreen HD (1366 x 768) WLED with TrueLife
  • 4096MB (2 x 2048) 800MHz DDR3 Dual Channel Memory
  • 500GB Serial ATA (7200RPM) Hard Drive
  • 1GB GDDR3 NVIDIA GeForce GT 335M Graphics Card
  • South Africa Dell Bluetooth 370 Card
  • Intel Wireless 802.11a/g/n 3×3 LAN Card
  • Alienhead 3D Avatar
  • 3 Year, Next Business Day On-site Warranty

Alienware M15x Key Specifications:

  • Intel Core i7-720QM Processor (1.6GHZ, 6MB) Mobile CPU
  • Genuine Windows 7 Professional (64 Bit)
  • 15.6” Wide Full HD (1920 x 1080) WLED Display
  • 8192MB (2 x 4096) 1333MHz DDR3 Dual Channel Memory
  • 500GB Serial ATA (7200RPM) Hard Drive
  • Slot Load DVD+/-RW
  • 1GB ATI Mobility Radeon HD 5850 Graphics Card
  • South Africa Dell Bluetooth 370 Card
  • Intel Wireless 802.11a/b/g/n 3×3 LAN Card
  • Alienhead 3D Avatar
  • 3 Year, Next Business Day On-site Warranty

Alienware M17x key specifications

  • Intel Core i7-740QM Processor (1.73 GHz)
  • Genuine Windows 7 Professional (64 Bit)
  • 17” Wide UXGA (1920 x 1200) Beyond HD Display
  • 8192MB (2 x 4096) 1333MHz DDR3 Dual Channel Memory
  • 1TB (2 x 500GB) Free Fall Sensor Raid 0 Stripe (7200RPM) Dual HDD
  • Slot Load Blu-Ray ROM Combo Drive
  • Dual CrossFire 1GB ATI GDDR5 Mobility Radeon Graphics Card
  • South Africa Dell Bluetooth 370 Card
  • Intel Wireless 802.11a/b/g/n 3×3 LAN Card
  • Alienhead 3D Avatar
  • 3 Year, Next Business Day On-site Warranty

“Alienware systems are, and always have been, the benchmark for PC gaming performance,” added Slevin. “Through the Alienware brand, Dell is committed to offering gamers the richest possible PC gaming experience with the latest technology and coolest designs.”

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